IT STARTS WITH THE FARMERS: We first got into Fair Trade based on our respect and admiration for the farmers of the Mut Vitz cooperative (the first cooperative that Larry visited). This led to Larry's Beans™ becoming a founding member of Cooperative Coffees, the first and still the only cooperative of independent coffee roasters in the U.S. importing coffee directly from Fair Trade cooperatives.
Over 70% of the world's coffee comes from small family farmers who don't have trucks to transport their crop and who don't have access to info about its market value. Even farmers who produce superior coffee get pressured to sell for prices that make it a struggle just to break even. Meanwhile the giant coffee companies that keep driving the prices down rarely ever lower their prices for the consumer. This is why Fair Trade is important.
Chajul Triángulo Ixil Region,
Marcala, La Paz,
Bener Meriah, Aceh,
Larry's Coffee is happily committed to blending and roasting innovative uniquely delicious coffees - and making the world a better place, 100% of our coffee is Fair Trade, Shade Grown, and Organic, all slow-roasted to bring out every note is indigenous flavor.
During the late summer of every year 160,000 of our bright and backpacked kids head off to school as we sip our coffees and hope for their futures. As the kids arrive at one of 187 schools in Wake county and sit down ready to learn from one of our 10,000 teachers whatever was hoped for begins to play out in activities and songs and plays and sports and friendships and so much more.
At Larry's coffee we know our coffee is there in the early mornings, during the long days at practice, and the little breaks in the day where you check in with yourself while taking a sip. We wanted to find a way for those moments to mean a little more so we created a new blend called Awake in Class. Like all of our blends, this medium roasted blend with bright flavors of watermelon, cherry, and maple syrup is filled with organic, fair trade beans. And $2 for every bag purchased will be put into a fund that we will set aside for Wake County teachers and teaching assistants to receive $500 grants they can use for their students and classrooms.